The aim of the programme is to introduce participants to the basic concepts of sustainability and the methodology for implementing a sustainable
strategy in an organisation, avoiding the mistakes and/or temptations that can lead to the phenomenon of greenwashing. Participants are expected to
acquire the following:
Knowledge:
• Understand how the concept of Sustainability has evolved (Corporate Social Responsibility vs. Sustainability),
• Describe the concept of Sustainability,
• Name the various recent trends in Sustainability,
• Describe the reasons why implementing sustainable practices is no longer optional for organisations,
• Relate the legislative requirements governing sustainability at national and European level,
• Distinguish the concept of ‘greenwashing’ and describe ways of identifying and avoiding such practices,
• Name the different standards/frameworks that exist for sustainability implementation,
• Describe the benefits of implementing sustainable practices,
Skills:
• They can perform basic sustainability principles in an organisation,
• They develop the key sustainability principles along with international standards e.g. ISO 26000, UN Global Compact etc,
• They organize their day to day operations keeping sustainability in mind

The term sustainability refers to actions aimed at contributing to addressing environmental and social issues. In particular, businesses are entities that
are inextricably linked to the social community in which they operate, influenced and affected by the context of their time and place of activity. They
must therefore recognise their responsibility towards society and the environment. With an emerging demand to consider social and environmental
impacts, sustainability is an unavoidable priority for all organisations. Sustainability should be treated by organisations not as a cost constraint or a
charitable act, but as a foundation for innovation and social development.

The participants of this seminar should be people who have a genuine interest to understand the principles of sustainability in the business world and want to know more on how a sustainability strategy can be implemented in a company or organisation.